Marketing & Content Foundations
₦100,000Basic computer literacy; see course entry requirements.
Choose your stage below ↓PRACTICAL LEARNING / ITC COMPUTERS
Digital Marketing — Full Package
Attract the right audience, turn interest into enquiries and measure results. Build a campaign portfolio for your own business or client work.
₦250,000 · group full-payment tuitionSix months · 24 teaching weeks
Choose a package & enquire →Who can join?
Basic computer literacy. Learners without this should complete computer fundamentals first.
How you learn
Online and Offline (in-person) training available. Instructor-led lessons, demonstrations and practical exercises. Schedule and intake are confirmed before enrolment. ITC confirms practical labs, equipment and attendance arrangements for your chosen mode.
Assessment
Practical exercises, assignments and a final project or skills assessment.
One stage or the full pathway.
Join a stage that matches your skills. Later-stage entry requires previous-stage completion or an assessment.
Search, Websites & Paid Campaigns
₦100,000Successful completion of the preceding stage, or an entry assessment demonstrating equivalent skills.
Choose your stage below ↓Google Ads, CRM & Campaign Analysis
₦100,000Successful completion of the preceding stage, or an entry assessment demonstrating equivalent skills.
Choose your stage below ↓What you’ll learn and practise
Six months comprises 24 teaching weeks; holiday dates are confirmed with each intake. A typical six-month timetable is three two-hour sessions weekly plus independent practice; confirm your cohort’s teaching hours.
WEEKS 1–2 Marketing Foundations
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Audiences, positioning, objectives and funnels
Practical: Create a customer profile and campaign brief.
WEEKS 3–4 Messaging & Copywriting
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Offers, headlines, calls to action and persuasive writing
Practical: Write promotional business content.
WEEKS 5–6 Content Strategy
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Calendars, Canva and responsible AI-assisted production
Practical: Produce a monthly content plan.
WEEKS 7–8 Social Media Management
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Facebook, Instagram, TikTok, LinkedIn and community management
Practical: Develop a platform strategy and review HubSpot objectives.
WEEKS 9–10 Marketing Video Essentials
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Hooks, smartphone footage, captions and basic CapCut
Practical: Produce short promotional videos.
WEEKS 11–12 Websites & Landing Pages
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Customer journeys, forms, conversion and website briefs
Practical: Prepare a landing-page campaign.
WEEKS 13–14 SEO & Local Discovery
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Keywords, search intent, on-page SEO and Google Business Profile
Practical: Audit a sample business presence.
WEEKS 15–16 Meta & TikTok Advertising
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Objectives, audiences, creative testing, budgets and lead quality
Practical: Prepare campaigns and supervised demonstrations.
WEEKS 17–18 Google Advertising
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Search campaigns, negative keywords and conversion concepts
Practical: Build a campaign and review Google Ads objectives.
WEEKS 19–20 Email, WhatsApp & CRM
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Consent, segmentation, follow-up and customer records
Practical: Design an enquiry follow-up sequence.
WEEKS 21–22 Analytics & Optimization
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Google Analytics, tracking, reporting and testing
Practical: Interpret results and recommend improvements.
WEEKS 23–24 Campaign Capstone & Certification Review
Available online or offline (in-person), with practical arrangements confirmed by ITC.
Integrated campaign, budget, content and performance
Practical: Present a campaign portfolio and complete readiness assessments.
What you gain
- Attract the right audience, turn interest into enquiries and measure results. Build a campaign portfolio for your own business or client work.
- Demonstrate practical work, document decisions and explain limitations.
- Complete a final project or skills assessment and build evidence of learning.
International certification pathway
Certification preparation is integrated at the relevant stages. A checkpoint means reviewing the awarding body’s full objectives, completing supplementary preparation and passing a readiness assessment; attendance alone does not establish exam readiness.
HubSpot Digital Marketing / Social Media Marketing
Free foundational route at last review; verify availability
Complete the awarding body’s lessons, objective checklist and assessment; course timing alone does not establish readiness.
Official qualification information ↗Google Ads Search
Free foundational route at last review; verify availability
Complete the awarding body’s lessons, objective checklist and assessment; course timing alone does not establish readiness.
Official qualification information ↗Google Analytics
Free foundational route at last review; verify availability
Complete the awarding body’s lessons, objective checklist and assessment; course timing alone does not establish readiness.
Official qualification information ↗Certificates and examination fees
Successful completion of ITC training and assessment earns an ITC Computers Certificate of Completion. This is separate from any external qualification. International examination, registration and certification charges are not included in tuition and are paid by the learner. ITC helps identify suitable free opportunities and promotions where available; availability is verified before booking. Free completion certificates and badges are distinguished from professional certifications. No external pass or employment is guaranteed.
Tools, materials and support
Live advertising spend, optional paid tools and external examinations are separate from tuition.
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